Management Team

RedHouse Technology is a professionally run, privately held organization founded by William J. Elkins, who has been providing business and technology solutions for more than 15 years. He is assisted in managing the company by a motivated professional team.

William J. Elkins - Managing Director

As Managing Director, Mr. Elkins provides the overall direction for RedHouse Technology, developing the company's services, and managing delivery operations.  His technology and business experience encompasses various industries including IT outsourcing, professional services, healthcare, insurance and financial services, not-for-profit, and legal experience.

Most recently, Mr. Elkins was Chief Technology Officer with a national physician advisory firm, where his appreication for the importance of integrating  technology in support of business process enabled him to lead the IT and Operations teams through the introduction of a virtual workplace, a decision support system built with Microsoft technology, and a responsive support group.

As Partner and SVP of the Interactive marketing practice within The Star Group , Mr. Elkins managed the delivery of revenue  generating ecommerce solutions that aligned with the print and media campaigns to maintain a single brand message. 

While Chief Operating Officer and Vice President of Consulting Services for Rila Solutions, Inc., an Internet and wireless development company located in New York and Sofia, Bulgaria Mr. Elkins lead the introduction of an ISO 9001:2000 certified delivery process, managed sales and business development teams, and led multiple strategic client engagements. Before joining Rila Solutions, Mr. Elkins was Director of the Project Support Office and Associate Director of the Infrastructure Practice with Broadreach Consulting. Between 1998 and 2003, Mr. Elkins was instrumental in defining and delivering enterprise consulting solutions and held executive roles within several Fortune 1000 companies.

Mr. Elkins completed his business degree at Cheyney University in Pennsylvania.

Ralph Bailets - Creative Director

Mr. Bailets is Creative Director and in this capacity, Mr. Bailets oversees delivery of all facets of on-line and print marketing efforts provided by RedHouse Technology.  His expertise is in advising, coaching, and managing creative teams to achieve visions, missions, and objectives .

Co-founder of the full service advertising agency Rosanio, Bailets and Talamo, in 1985, which later grew into The Star Group, a major regional agency in eastern Pennsylvania, New Jersey, and Delaware.  Late 1990's through 2005 helped to found and develop the interactive group within The Star Group, mapping, designing, and developing, dynamic websites, web applicaitons, Flash websites, and interactive promotional CDs.  Ralph provided the creative energy behind many of the strategic interactive accounts. 

Throughout the late 1980's and early 90's assumed the role of primary in house digital artist at the Star Group.  Also, In the early through late 90's Ralph ran the in house film department at The Star Group.  Producing four color process film for magazine quality print production, two and three color films for brochure and direct mail, and four color plus films for complex print work, which combined process color with spot varnishes and Pantone solid colors.

With over twenty years of creative experience incorporating both the print and Interactive soltions, Mr. Bailets' expertise is in integrated brand development and revenue improvement which encompasses analysis, design, development and implementation of on-line and print brand marketing strategies.  Mr. Bailets understands the value that the web can offer to customer relationship management, organizational communications, quality assurance, and revenue influencing programs.



© 2003 - 2009 RedHouse Technology, 404 Donofrio Drive, Downingtown, PA 19335
Info@redhousetechnology.com   (610) 805-3558